"The test is over," says Starbucks (SBUX +0.3%) CEO Howard Schultz, telling CNBC the company is plowing ahead with offering alcohol in its stores.
In other news from the conversation:
Fizzio is a key focus of his (SODA -2.9% in early action).
While raw coffee prices are up 80%, they're just 10% of Starbucks' operating cost, and "If push came to shove, we have pricing power."
Schultz gets a chuckle out of competitors who blame the severe winter weather for weak results.