- MasterCard (MA +1.2%) could have a competitive advantage over rival Visa (V) as retailers look toward how to handle the adoption of EMV technology.
- The company's emphasis on using PINs over signatures could make it more attractive, according to Guggenheim Securities.
- Cases in point: Target awarded its REDCard portfolio to MasterCard over Visa and Wal-Mart picked it to handle its store-branded cards.
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