Seeking Alpha

Analysis: MasterCard has edge over Visa as EMV transition picks up

  • MasterCard (MA +1.2%) could have a competitive advantage over rival Visa (V) as retailers look toward how to handle the adoption of EMV technology.
  • The company's emphasis on using PINs over signatures could make it more attractive, according to Guggenheim Securities.
  • Cases in point: Target awarded its REDCard portfolio to MasterCard over Visa and Wal-Mart picked it to handle its store-branded cards.
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Comments (4)
  • timddeb
    , contributor
    Comments (387) | Send Message
    what I don't understand is why the USA is adopting Chip and Pin 10 yearsafter Europe, HK etc etc
    30 Apr 2014, 05:04 PM Reply Like
  • Michael's stock list
    , contributor
    Comments (19) | Send Message
    The US still has not adopted the metric system!


    I truly do not know what we are waiting for. We, as a country like to rest on our laurels and complain when something goes wrong (like preventable data breaches) rather than be proactive and prevent the incident.
    30 Apr 2014, 05:33 PM Reply Like
  • atlantis1968
    , contributor
    Comment (1) | Send Message
    It all comes down to economics. As long as the cost of covering fraud was less than the cost of installing chip-enabled point-of-sale terminals and issuing chip cards, merchants and banks just wrote in the cost of fraud as a budget item.


    However, gangs of Eastern Europeans with exceptional computer programming skills have changed the EMV/fraud equation quickly and dramatically.


    As for adoption of the metric system — that'll be a long wait.
    1 May 2014, 09:53 AM Reply Like
  • timddeb
    , contributor
    Comments (387) | Send Message
    metric system, yup long wait. I have a house in france, I was measuring for some new windows to install, the measurements came up funny, until I converted it to imperial. 8'X4'!!!!
    4 May 2014, 03:01 AM Reply Like
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