Analysis: MasterCard has edge over Visa as EMV transition picks up

|About: MasterCard Incorporated (MA)|By:, SA News Editor

MasterCard (MA +1.2%) could have a competitive advantage over rival Visa (V) as retailers look toward how to handle the adoption of EMV technology.

The company's emphasis on using PINs over signatures could make it more attractive, according to Guggenheim Securities.

Cases in point: Target awarded its REDCard portfolio to MasterCard over Visa and Wal-Mart picked it to handle its store-branded cards.