Facebook launches mobile ad network, gives developers new tools

The Facebook Audience Network, in test mode for some time, will allow app developers to deliver targeted ads based on Facebook (FB +2.5%) data and activity. Banner ads, interstitials, and native ads are supported.

Facebook is counting on its data and developer reach to grab a larger chunk of a mobile ad market expected by eMarketer to grow 75% this year, and to stand out relative to rival networks from Google, Apple, Twitter, and Millennial Media, among others.

The network was launched Facebook's f8 developer conference, during which Mark Zuckerberg has declared his company's motto has changed from "move fast and break things" to the less catchy "move fast with stable infrastructure." To back up the change, Zuck promises Facebook will now fix any bugs in newly-released code with 48 hours.

Facebook, aided by its Parse unit, has also used f8 to: 1) Update its login solution for 3rd-party apps to allow anoynmous logins, and to give users more control over what info they share. 2) Launch AppLinks.org, a solution for linking between installed apps.

In a Wired interview, Zuck highlights Facebook's interest in acting as a knowledge source for users, rather than just a sharing source - 5-10% of Facebook posts are questions to friends - and reiterates his interest in having Facebook's various developer services act as a cross-platform infrastructure for apps. "Right now, you have these different mobile silos ... But when someone buys a phone, they don’t want to be limited to just the apps and experiences on that phone."

Shares are up on a day when Twitter is getting clobbered post-earnings.

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Comments (8)
  • andypochta1
    , contributor
    Comments (1305) | Send Message
    a knowledge source? Facebook? Is there anything they're not trying to be?
    Let me google it..
    30 Apr 2014, 04:02 PM Reply Like
  • sethmcs
    , contributor
    Comments (3581) | Send Message
    We need a app to eliminate all ads.
    30 Apr 2014, 04:23 PM Reply Like
  • Moon Kil Woong
    , contributor
    Comments (13620) | Send Message
    Haha, they propose ways to select non-disclosure after taking away privacy. What a joke. The suckers willing to dump their life online and not expect people to take advantage of it still astounds me. Just read the fine print in any online social media agreement. The devil only requires you to sell your soul, Facebook et al want oh so much more.
    1 May 2014, 02:38 AM Reply Like
  • joe mantineo
    , contributor
    Comments (8) | Send Message
    good work zuck
    30 Apr 2014, 09:18 PM Reply Like
  • Stone Fox Capital
    , contributor
    Comments (10304) | Send Message
    None of this stuff makes anybody want to use FB more. If anything, it is another reason to run from FB.
    1 May 2014, 01:19 AM Reply Like
  • William Ford
    , contributor
    Comments (90) | Send Message
    and who is making money. you?
    1 May 2014, 03:36 AM Reply Like
  • drpersky@drpersky.com
    , contributor
    Comments (126) | Send Message
    Best form of mass media communication in history (Facebook that is, not SA) just getting better and better. Be well all. :)




    1 May 2014, 02:02 AM Reply Like
  • SA_Member_8998191
    , contributor
    Comments (160) | Send Message
    "Right now, you have these different mobile silos ... But when someone buys a phone, they don’t want to be limited to just the apps and experiences on that phone."


    Yeah, especially because people don't like being hunched over squinting at grandma's meme reposts
    1 May 2014, 03:59 AM Reply Like
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