Ford's U.S. sales: Strong month for trucks can't quite offset light demand for cars

Ford (F -0.2%) reports a 9.1% drop in cars sold during April, a mark which was offset to a large degree by the 8% increase in truck sales.

The automaker saw sales for the Ford brand slip 0.3% to 204,323 during the month, while Lincoln sales were off 10.7% to 6,803.

Sales by model: Ford Fusion -1.1% to 26,435; Ford Taurus -2.8% to 5,725; Ford Focus -15.3% to 19,104; Ford F-Series +7.4% to 63,387; Ford Explorer +17.1% to 16,629; Lincoln -23.9% to 3,054; Lincoln MKX +5.1% to 1,828.

The EcoBoost engine accounted for 42% of F-Series truck sales during the month.

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Comments (7)
  • Seppo Sahrakorpi
    , contributor
    Comments (2146) | Send Message
    The trucks have better margins, so they are still making money.
    1 May 2014, 10:15 AM Reply Like
  • cbmetcalfe
    , contributor
    Comments (91) | Send Message
    The F Explorer should have continual increased sales as it is 1 of the vehicles replacing the Crown Vic in law enforcement use across the nation.
    1 May 2014, 10:29 AM Reply Like
  • Tdot
    , contributor
    Comments (8916) | Send Message
    Not necessarily. Ford books the "Police Interceptor Utility" (PIU) sales separately from the Explorer.


    Nevertheless, Explorer sales were up 17% to 16.6k units in April, while the PIU was up 50% to 1,850 units. Year to date, Explorer sales were down 6% to 59k units, while PIU is up 47% to 5.5k units.


    It would be fair to say that the PIU currently sells at roughly 10% of regular Explorer sales volumes.
    1 May 2014, 11:27 AM Reply Like
  • wiseone123
    , contributor
    Comments (474) | Send Message
    Since 1) Valencia, Venezuela is the only plant in all of South America which produces the Explorer, and 2) production at this plant has been reduced by an astonishing 88% year to date due primarily to the unavailability of U.S. dollars, is it possible that some of the increase in Explorer sales was due to shipments of this model to South America? If so, this may well be a precursor to an announcement that Ford is finally going to stop production entirely of all Ford products in that country (the one causing all the special charges for devaluations). All other products at that plant are already being produced in Brazil (Cargo, Fiesta, and the Focus) and Louisville (F-250- and F-350). One final observation: three of Ford's top models in terms of overall profitability (unit volume times unit margins) are F-Series (#1), Explorer, and Fusion, all of which did well. Selling fewer Fiestas and Focuses did not stop Ford from recording increased total profitability.
    1 May 2014, 11:39 AM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message


    3rd time in 4 mos Ford sales negative, while others enjoying high single digit, or double digit sales gains.
    1 May 2014, 11:41 AM Reply Like
  • 1980XLS
    , contributor
    Comments (3360) | Send Message
    "One Ford" = fail


    more disastrous income/demographic macro trends



    No luxury cars = no profits.


    Eco-boost about $1K more expensive to produce. It might be worth it if it worked, but it doesn't. GM's V-8 pick ups get better MPG than Fords expensive, complicated and trouble prone (warranty reserves) Eco-Boost





    Now add margin compression from aluminum and it will get much uglier
    2 May 2014, 09:25 AM Reply Like
  • wiseone123
    , contributor
    Comments (474) | Send Message
    Mary Buffett and David Clark, in their book, "The Warren Buffett Stock Portfolio"
    explain on pages 44 to 47 why Warren Buffett would never buy Ford Motor Company stock. Ford offers no "durable competitive advantage" and sells commodity products whose revenues are driven solely by pricing to the consumer. Ford wants to win the 2014 sales crown for mid size cars? Add $2500 to $4000 incentives on the Fusion. Of course the Japanese will counter by further weakening the Yen against the Dollar, since their government always does what is best for their companies first, unlike the United States Government, so as to allow Camry to retain its sales lead. Buffett's argument is only when you produce the best product at the lowest cost, do businesses who compete in commodity product /price driven industries win. (Steel companies and airlines also fall into this category). Two months ago Ram truck sold more units than Silverado. Last month with large increases in incentives on Silverado, GM reversed the sales numbers. Incentives only work when you have the industry lowest cost number. Ford has huge challenges to reduce its cost structure as Ford of Europe will testify.
    2 May 2014, 11:29 AM Reply Like
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