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Though Google+ (GOOG) claims an impressive 90M registered users, data from ComScore shows that...

Though Google+ (GOOG) claims an impressive 90M registered users, data from ComScore shows that those users only spend an average of 3 minutes per month on the service compared to users on Facebook (FB) who park on the site for 7 hours a month. One media buyer sums up the advertising implications by noting that Google+ doesn't have the "same degree of vibrancy" of Facebook, Twitter, or Pinterest.
Comments (1)
  • D_Virginia
    , contributor
    Comments (2280) | Send Message
     
    Social networks have high switching costs -- even if those costs aren't monetary.

     

    I suspect in the long term, just like with instant messaging clients, good aggregation platforms will emerge and people will begin to use those. (For example, like Trillian, which aggregated most major IM clients into one.)
    28 Feb 2012, 07:19 AM Reply Like
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