Seeking Alpha

J. Crew to launch new chain

  • J. Crew plans to open a new budget chain called J. Crew Mercantile
  • The new concept could provide the company a new growth channel as it eyes an IPO or sale.
  • With an eye to the new "zero-sum" game of retail, Macquarie Securities analysts Liz Dunn thinks J. Crew might cannibalize sales away from its main brand with the new chain.
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