Papa Murphy's opens for trading

Papa Murphy's (FRSH) opened for trading today at $12.10 after pricing shares in a $11-$13 range.

The company's make-your-own pie concept sound appealing, but some retail analysts warn investors that size-able sales growth is already baked into the share price.

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Comments (3)
  • cranmer
    , contributor
    Comments (54) | Send Message
    Wasn't this on Seinfeld?
    2 May 2014, 12:25 PM Reply Like
  • bdoeden
    , contributor
    Comments (63) | Send Message
    Do your due diligence on this one. There are a lot of unhappy franchisees.
    2 May 2014, 01:05 PM Reply Like
  • RIAZ1
    , contributor
    Comments (5) | Send Message
    Couple of questions to ask:
    1. How's the financial performance of recent new stores in expansion markets?
    2. Given that this Brand's point of differentiation is superior relative quality versus major national pizza chains, how will it perform versus the emerging fast casual pizza chains who can produce strong quality, topping choice, and fast baking times?
    3. As a category, take n bake outlets like Papa Maurphy's generate the vast majority of their sales in just one daypart: dinner. What's the sales upside for PM versus other chains that produce ready to eat pizzas for multiple day parts?
    4 May 2014, 05:25 PM Reply Like
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