Southwest Airlines walks the line between on-time flights and extra revenue

|About: Southwest Airlines Co. (LUV)|By:, SA News Editor

Southwest Airlines (LUV -0.8%) vows it will improve its on-time performance after ranking near the bottom of recent reports put out by the DOT.

The carrier has suffered through a bit of slump with consumers on a variety of fronts to the degree that analysts have warned it could effect pricing power if it continues for too long.

CEO Gary Kelly says Southwest will back off some of the aggressive scheduling changes it made in 2013 in order to boost revenue.