Seeking Alpha

Twitter strikes e-commerce partnership with Amazon

  • By replying to a tweet containing a link for a product sold on Amazon (AMZN) with the hashtag #AmazonCart, Twitter (TWTR -0.5%) users will be able to automatically add the products to their shopping carts.
  • Amazon, which has more than its share of affiliate marketing partnerships, tells Seeking Alpha Twitter doesn't generate revenue from shopping cart additions made via #AmazonCart.
  • The deal follows Twitter's hiring of Google exec Philippe Dauman Jr. to be its e-commerce partnership chief, and reports the company is looking to partner with Stripe to enable credit-card payments on its site and apps.
  • Shares are edging lower ahead of a lockup expiration that goes into effect tomorrow.
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Comments (6)
  • Patent News
    , contributor
    Comments (1417) | Send Message
    hackers ordering things by hacking your twitter?? hmm...
    5 May 2014, 10:12 AM Reply Like
  • Tri Duong
    , contributor
    Comments (1511) | Send Message
    Worse yet, Twitter will become a spam app where marketers tries to get you to buy things you don't need at 80 tweets per minute.
    5 May 2014, 11:18 AM Reply Like
  • benitus
    , contributor
    Comments (2139) | Send Message
    I don't think this arrangement will augur well for TWTR's future, as it confirms how desperate management has become that they're willing to sell out Twitter's integrity and go to bed with a retailer, in the hopes of earning a few extra cents. I'm certain that it will fail, and miserably. That's my take (free speech and all).
    5 May 2014, 10:26 AM Reply Like
  • kjakich
    , contributor
    Comments (3) | Send Message
    Meh... Twitter is more like 'the telephone' that a social network. In the hands of normal people, telephones are used for boring everyday life stuff. In smarter hands, a telephone becomes 'the nervous system of commerce'.
    I doubt anybody said that 'Bell' was selling out just because people started using telephones to sell things.
    5 May 2014, 10:45 AM Reply Like
  • phemale60
    , contributor
    Comments (2909) | Send Message
    Don't be grumpy now. Go find yourselves other shorts!


    5 May 2014, 11:23 AM Reply Like
  • 22643611
    , contributor
    Comments (2101) | Send Message
    Even this supposedly great (according to our resident dog and TWTR cheerleader, doggie) news can't get twtr going.
    5 May 2014, 12:14 PM Reply Like
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