Twitter strikes e-commerce partnership with Amazon


By replying to a tweet containing a link for a product sold on Amazon (AMZN) with the hashtag #AmazonCart, Twitter (TWTR -0.5%) users will be able to automatically add the products to their shopping carts.

Amazon, which has more than its share of affiliate marketing partnerships, tells Seeking Alpha Twitter doesn't generate revenue from shopping cart additions made via #AmazonCart.

The deal follows Twitter's hiring of Google exec Philippe Dauman Jr. to be its e-commerce partnership chief, and reports the company is looking to partner with Stripe to enable credit-card payments on its site and apps.

Shares are edging lower ahead of a lockup expiration that goes into effect tomorrow.

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Comments (6)
  • Patent News
    , contributor
    Comments (1464) | Send Message
     
    hackers ordering things by hacking your twitter?? hmm...
    5 May 2014, 10:12 AM Reply Like
  • 3D Investing
    , contributor
    Comments (1552) | Send Message
     
    Worse yet, Twitter will become a spam app where marketers tries to get you to buy things you don't need at 80 tweets per minute.
    5 May 2014, 11:18 AM Reply Like
  • benitus
    , contributor
    Comments (3216) | Send Message
     
    I don't think this arrangement will augur well for TWTR's future, as it confirms how desperate management has become that they're willing to sell out Twitter's integrity and go to bed with a retailer, in the hopes of earning a few extra cents. I'm certain that it will fail, and miserably. That's my take (free speech and all).
    5 May 2014, 10:26 AM Reply Like
  • kjakich
    , contributor
    Comments (3) | Send Message
     
    Meh... Twitter is more like 'the telephone' that a social network. In the hands of normal people, telephones are used for boring everyday life stuff. In smarter hands, a telephone becomes 'the nervous system of commerce'.
    I doubt anybody said that 'Bell' was selling out just because people started using telephones to sell things.
    5 May 2014, 10:45 AM Reply Like
  • phemale60
    , contributor
    Comments (2996) | Send Message
     
    Don't be grumpy now. Go find yourselves other shorts!

     

    :-)
    5 May 2014, 11:23 AM Reply Like
  • 22643611
    , contributor
    Comments (2099) | Send Message
     
    Even this supposedly great (according to our resident dog and TWTR cheerleader, doggie) news can't get twtr going.
    5 May 2014, 12:14 PM Reply Like
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