Analysis: That's BMW coming on in Tesla's rear-view mirror

|By:, SA News Editor

Barclay analyst Kristina Church thinks BMW (BAMXY) could pose a competitive threat to Tesla Motors (TSLA -2.8%) with the i3 EV and i8 plug-in hybrid offering different propositions to green consumers.

The two models sandwich the Model S in terms of target audience and could disrupt the thesis that the Gen III launch is guaranteed to meet expectations, notes Church.

Early reviews of BMW's electric launch have been favorable.