Sony's Spider-Man makes the most out of ducking Godzilla

The Amazing-Spider Man 2 crossed over the $100M in sales for its first seven days following its U.S. release and is up over the $420M globally.

The box office haul trails some estimates and adds some weight to the theory that Spider-Man is a bit played out to U.S. audiences.

Studio execs at Sony (SNE) are getting high marks for the timing of the film's release. A head-to-head confrontation with Godzilla would not have gone smoothly, according to Hollywood buzz.

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