No clear lift from McDonald's coffee promotion

|About: McDonald's Corporation (MCD)|By:, SA News Editor

A flat April comp number by McDonald's (MCD -0.2%) in the U.S. is drawing the attention of retail analysts who were looking for a bit more.

The company ran a free coffee promotion during the month aimed at stealing the thunder away from Taco Bell's breakfast launch.

Though a margin pinch was anticipated as a result of the promotion, increased traffic was expected to boost supplemental breakfast sales.