No clear lift from McDonald's coffee promotion


A flat April comp number by McDonald's (MCD -0.2%) in the U.S. is drawing the attention of retail analysts who were looking for a bit more.

The company ran a free coffee promotion during the month aimed at stealing the thunder away from Taco Bell's breakfast launch.

Though a margin pinch was anticipated as a result of the promotion, increased traffic was expected to boost supplemental breakfast sales.

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Comments (5)
  • wigit5
    , contributor
    Comments (4365) | Send Message
     
    Odd to say but I wish the MCD breakfast sandwiches were cheaper... the egg white sand is the best but its like $3+
    8 May 2014, 10:57 AM Reply Like
  • chopchop0
    , contributor
    Comments (4947) | Send Message
     
    depends where you live.
    8 May 2014, 11:41 AM Reply Like
  • trotas
    , contributor
    Comments (12) | Send Message
     
    need to get back to basics, optimize the menu, Identify the core and do it better than the competition. Cannot be Diner.
    8 May 2014, 11:15 AM Reply Like
  • swampfox1
    , contributor
    Comments (115) | Send Message
     
    The closest business center, to our home, has in one viewing, a MCD, Taco Bell, Arby's, KFC, Wendy's and a place I can't identify, but looks like Mexican; the cars are lined up at MCD, almost constantly, whereas no matter the time of day, the others have ample parking for employees and rarely a line of cars. I'll just keep on buying MCD on any weakness :o)
    I don't count calories, but note that the MCD food is TASTY : AH, TASTY, that's why it works.
    8 May 2014, 11:38 AM Reply Like
  • Michael Bryant
    , contributor
    Comments (6558) | Send Message
     
    But the coffee was only free for small.
    8 May 2014, 03:08 PM Reply Like
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