Virgin Media adds more Sky networks

|About: Virgin Media Inc. (VMED)|By:, SA News Editor

Virgin Media (VMED) has signed a deal with BSkyB (BSYBY) to add five HD channels for its TV, online, and mobile packages.

The deal will place Sky channels on mobile devices for the first time in a competitive move aimed at BT Group (BT)

Sky Atlantic, which carries HBO shows such as Game of Thrones in the U.S., is not part of the content arrangement.

What to watch: The battle for content in the U.K. will heat up later this year when Premiere League rights go to auction.