- Virgin Media (VMED) has signed a deal with BSkyB (BSYBY) to add five HD channels for its TV, online, and mobile packages.
- The deal will place Sky channels on mobile devices for the first time in a competitive move aimed at BT Group (BT)
- Sky Atlantic, which carries HBO shows such as Game of Thrones in the U.S., is not part of the content arrangement.
- What to watch: The battle for content in the U.K. will heat up later this year when Premiere League rights go to auction.
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