Vocus (VOCS) drops 5.2% AH after posting Q4 results and announcing it's acquiring iContact, a...

|By:, SA News Editor

Vocus (VOCS) drops 5.2% AH after posting Q4 results and announcing it's acquiring iContact, a provider of e-mail and social media marketing software. Vocus will pay $91M in cash, $9M in common stock, and $79M in convertible preferred stock. Interest in social media marketing software is heating up, as evidenced by Bazaarvoice's (BV) IPO and recent products from CTCT and CRM. Will there be enough customer dollars to go around?