- CBS (CBS) is forecast by Topeka Capital to secure the biggest increase from advertisers at the Upfront meetings in New York City this week.
- The investment firm sees CBS pushing up its CPM rate by 7%.
- The introduction of Thursday night football to its lineup is seen as giving a halo effect to other CBS shows.
From other sites
Video at CNBC.com (Fri, 11:31AM)
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at CNBC.com (May 8, 2015)
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