Salesforce's (CRM +1.3%) Heroku cloud app platform (PaaS), widely used by consumer app developers, has finally launched a service (called Heroku Connect) that allows Heroku-built apps to integrate/sync data with Salesforce's bread-and-butter cloud CRM apps.
The service works with the Salesforce1 app development platform (fuses offerings from Heroku, recently-acquired ExactTarget, and the more enterprise-focused Force.com PaaS platform), and aims to ease business mobile app development.
Forrester calls Heroku Connect "an overdue feature for the advanced customer" using both Heroku and Force.com, and thinks it could be the start of a broader effort to unify the two platforms, which face competition from Microsoft, Amazon, and Google (among others).
Meanwhile, Pac Crest and Stephens are out with bullish notes ahead of Salesforce's May 20 FQ1 report. Both firms state checks suggest the company will beat FQ1 estimates.