- Salesforce's (CRM +1.3%) Heroku cloud app platform (PaaS), widely used by consumer app developers, has finally launched a service (called Heroku Connect) that allows Heroku-built apps to integrate/sync data with Salesforce's bread-and-butter cloud CRM apps.
- The service works with the Salesforce1 app development platform (fuses offerings from Heroku, recently-acquired ExactTarget, and the more enterprise-focused Force.com PaaS platform), and aims to ease business mobile app development.
- Forrester calls Heroku Connect "an overdue feature for the advanced customer" using both Heroku and Force.com, and thinks it could be the start of a broader effort to unify the two platforms, which face competition from Microsoft, Amazon, and Google (among others).
- Meanwhile, Pac Crest and Stephens are out with bullish notes ahead of Salesforce's May 20 FQ1 report. Both firms state checks suggest the company will beat FQ1 estimates.