Analyst: Coca-Cola "fully engaged" in GMCR, sees value in single serve

|About: The Coca-Cola Company (KO)|By:, SA News Editor

Today’s news that Coca-Cola (KO +0.6%) has increased its equity position in Keurig Green Mountain (GMCR +7.5%) to 16% from the original 10% purchase leads Canaccord analysts to believe that KO favorably views GMCR's positioning and growth opportunity in coffee, and has confidence in the upcoming Keurig Cold launch.

Regardless of the timing of adding to its stake, Canaccord says the move illustrates the value in single-serve and with Coke as a 16% holder, "the strongest potential partner in cold beverages is fully engaged" with a significant material interest in the upcoming Keurig Cold launch, and the stake also could boost GMCR's valuation reflecting the addition of a premium over the speculation of a future take-out by KO.