SodaStream fizzles after weakness in the U.S.


SodaStream (SODA) reports a sharp drop in U.S. sales during Q1 after a "challenging" holiday set the stage for a drop in demand.

Sales of consumables rose 11% in Q1 to help offset a 10.8% falloff in revenue from soda maker starter kits.

Geographic growth: Americas -28% to $34.8M; Western Europe +17% to $62.5M; Asia-Pacific +28%; Central & Eastern Europe, Middle East, Africa +34% to $9M.

SodaStream's gross margin rate fell 220 bps to 52.3% due to the shift in product mix and F/X swings.

SODA -5.1% premarket

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Comments (4)
  • User 509088
    , contributor
    Comments (1673) | Send Message
     
    uh oh! david hasselhoff/jerry lewis syndrome. more popular in europe than here.
    14 May 2014, 07:47 AM Reply Like
  • Bc12852
    , contributor
    Comments (141) | Send Message
     
    Still made more $$$ than tsla
    14 May 2014, 09:34 AM Reply Like
  • zorrow
    , contributor
    Comments (2484) | Send Message
     
    Seems like they need some research to identify a product tweak that could catlyze the North American market. Maybee a product refurbishment or distribution or sales strategy tweak. The conference call should be interesting to gauge how management deals with a problem. Maybe they need a high profile previously successful marketing guy or gal for North American sales.
    14 May 2014, 09:58 AM Reply Like
  • zorrow
    , contributor
    Comments (2484) | Send Message
     
    Come up with a line of syrups for health concious dieters and prote them through an affiliation with weight watchers, for instance. I think this company will do okay--as long as they are mindful of profit margins. The soda i9ndustry is changing--if I were Pepsi--I would snap this company up while the market has discounted the stock. but Sodastream doesn't need Pepsi--it will just take a little longer to regain momentum--without them.
    14 May 2014, 10:09 AM Reply Like
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