J.C. Penney looks for traction

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Channel checks from Deutsche Bank indicate J.C. Penney (JCP -2.5%) offered deeper discounts on its Mother's Day promotions this year than last.

The read raises some concerns inventory backlog could be an issue at the company coming off of slow winter traffic.

What to watch: JCP reports earning tomorrow with analysts forecasting a $1.25 per share loss on $2.71B in sales. Citi thinks comp sales growth will come in at 3% to 5% for the quarter. Guidance for Q2-Q3 comp growth of over 7% could give shares a lift. Q&A during the firm's earnings call on current inventory could also be a factor.