Samsung says new Galaxy S5 is off to a strong start

|About: Samsung Electronics Co., Ltd. (SSNLF)|By:, SA News Editor

Sales of Samsung's (SSNLF, SSNGY) new Galaxy S5 flagship handset are outpacing the performance of the Galaxy S4 by 10%, with sales especially strong in developed markets such as the U.S., Australia and Germany, co-CEO J.K. Shin tells WSJ.

Shin also believes strong Galaxy S5 sales will lead to higher mobile profit margins and market share in the current quarter.

Buyers may be attracted to the product's practical features, Shin says; the Galaxy S5 is water resistant and included a power-saving feature that allows users to keep the phone going for another day with just 10% of battery life left.

The comments paint a rosier picture of Samsung's mobile business than many analysts and investors had been expecting.