Dangdang -15% on revenue miss, soft top-line guidance

In addition to missing Q1 revenue estimates, Dangdang (DANG -15.8%) is guiding for Q2 revenue of RMB1.942B ($312M), slightly below a $313.7M consensus.

In spite of the revenue miss, Dangdang posted Q1 EPS of $0.01, beating consensus by $0.02. A 60 bps Q/Q and 100 bps Y/Y improvement in gross margin to 18.2% played a role, as did declines in fulfillment (9.8% of revenue vs 13.8% a year ago) and tech/content spend (2.5% vs. 3.7%) as a percentage of revenue. Marketing spend rose to 3.9% of revenue vs. 3.2%.

Active customers totaled 8.6M, +16% Y/Y but down 3% from seasonally strong Q4. Total orders amounted to 16.4M, +11% Y/Y and -9% Q/Q.

Shares were up AH yesterday after peer Vipshop blew away Q1 estimates and offered equally strong guidance.

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