Seeking Alpha

Transformers movie set to storm China

  • Transformers: Age of Extinction is going to play to gigantic audiences in China, according to Viacom (VIA, VIAB) CEO Philippe Dauman.
  • The enthusiastic Dauman even predicts a few box office records could fall. More level-headed estimates call for a $150M-$175M run in China.
  • Paramount studio execs took promotional tie-ins for Transformers in China to a new level in anticipation of strong response. In one example, a reality show on CCTV had Chinese contestants competing for a guest spot in the movie.
  • Box office forecasts for the fourth Transformers film are right below the $1B mark. A solid launch in China could bring the movie into the 10-digit zone.
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