- Kellogg (NYSE:K -0.1%) says it has 34 new products arriving on grocery store shelves over the next few weeks.
- New products in the categories of cookies, crackers, frozen breakfast, and snacks are on tap - while breakfast cereal will be a major focus.
- Kellogg's peanut butter cereal will feature real Jif peanut butter and Rice Krispies Multi-Grain Shapes is aimed as a healthy alternative to sugary cereals.