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Smashing Godzilla debut for Warner Bros.

  • Godzilla smashed estimates for its opening day with an estimated box office haul of over $38M.
  • The weekend forecast is now for a $98M take vs. $65M-$75M prior and a total gross of $136M for the flimsy 1998 Matthew Broderick Godzilla.
  • Media analysts note Warner Bros. (TWX) and Legendary Pictures delivered a near-perfect marketing message which teased movie-goers without saturating them to the point of boredom.
  • A CinemaScore of B+ indicates Godzilla might stay on its legs for a while in the U.S. and easily eclipse The Lego Movie (also Warner Bros.) for the top U.S. gross of 2014.
  • Early indications are that a high mix of moviegoers are paying up to see the film in the IMAX (IMAX) 3D format.
  • What to watch: Theater operators (CKEC, CNK, RGC, MCS, RDI, AMC, DCIN) will get a definite boost with the strong weekend traffic, while Time Warner's Q2 just got a little more exhilarating through the giant lizard's exploits.
Comments (9)
  • SoldHigh
    , contributor
    Comments (1013) | Send Message
     
    Based on previews, it looks like a fun movie
    17 May, 10:43 AM Reply Like
  • Mikie713
    , contributor
    Comments (369) | Send Message
     
    How in the world does a grade B (or C) japanese film, remade several times, about a giant lizard or whatever it is, continue to make money? Answer: An echo chamber mainstream media absolutely petrified to quash the film since it's likely their parent company has a major interest in the box office AND a stultified movie-going public, too passive to ask for better.

     

    Next question: Since when did it become in the best interest of the general public to know every dollar made at the box office like it was last night's baseball scores?
    17 May, 12:17 PM Reply Like
  • maybenot
    , contributor
    Comments (4008) | Send Message
     
    Mikie -- relax. don't over think it. :)

     

    Kids like big lizards that step on stuff and smash it -- easy peasy.

     

    People want to know which movie is most popular. So then we can go see the movie and brag to friends that we have seen it. Thus looking cool. Dollars help us to see that -- easy peasy.

     

    Really, it all comes down to the fact we are just a bunch of 7th graders.
    We like destruction and we want to be cool. Easy peasy.
    17 May, 01:15 PM Reply Like
  • King Rat
    , contributor
    Comments (725) | Send Message
     
    Maybenot, agreed and if anything, I would take it the other way. I would rather see a movie after sales slow down so the theater will likely be less crowded with cellphone-addicted teenagers.
    17 May, 03:00 PM Reply Like
  • The Geoffster
    , contributor
    Comments (4013) | Send Message
     
    Godzilla is a deeply symbolic fable about the havoc caused by unrestrained central banks and the average citizen's struggle to eliminate the behemoth and return to a peaceful world devoid of central bank funding of the financiers and warmongers.
    17 May, 02:06 PM Reply Like
  • King Rat
    , contributor
    Comments (725) | Send Message
     
    For those who don't get Geoffster's humor, naturally the victims of the atomic bombing who thought of a giant sea monster with nuclear powered breath, attacking Tokyo, were thinking of Godzilla as a metaphor for a banking system they had never heard of.
    Or maybe Godzilla was a metaphor for chocolate rain.
    17 May, 02:55 PM Reply Like
  • The Geoffster
    , contributor
    Comments (4013) | Send Message
     
    Come to think about it, I might have confused Godzilla with Jaws.
    17 May, 03:34 PM Reply Like
  • Mikie713
    , contributor
    Comments (369) | Send Message
     
    There was a time you could separate the remake from the sequel ... now it doesn't make a difference. Now is then, then is now. No definition to time, place, or meaning. No contours ... just spectacle. Feed another one to the lions!
    17 May, 03:52 PM Reply Like
  • 3D Tech
    , contributor
    Comments (30) | Send Message
     
    Go Godzilla ! As long as AMC gets a boost on monday !
    17 May, 10:29 PM Reply Like
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