Seeking Alpha

Facebook strikes ad deal with Publicis reportedly worth $500M

  • Publicis (PUBGY), the world's #3 ad holding company, has struck a multi-year deal with Facebook (FB +2.1%) that involves a "co-creation of [ad] product around data, video and images, including core Facebook and Instagram."
  • AdAge reports the deal is worth $500M, and notes it's "easily the largest yet between an agency holding company and a tech company." Publicis' clients (through its holding companies) include major brands such as Coca-Cola, P&G, and Verizon.
  • Facebook ad VP Carolyn Everson states the deal is "the first time we have all of the different elements that will allow clients to reach a significant scale of 100 million people a day in the U.S. and [specific] audiences within the 100 million." It was only two weeks ago that Facebook rolled out advanced audience data tools for advertisers.
  • Instagram announced its first major ad agency deal in March - a $100M tie-up with former Publicis merger partner Omnicom.
Comments (13)
  • artnoon
    , contributor
    Comments (24) | Send Message
    I am a trader and publisher. I have a long term position in facebook and am looking for the 70's by year's end.
    19 May, 04:41 PM Reply Like
  • andypochta1
    , contributor
    Comments (1046) | Send Message
    Read it again..
    Multi-year deal..
    With #3 ad holding company..
    Worth only $0.5B..


    FB already spent 38 times that amount just on Whatsapp.
    19 May, 04:52 PM Reply Like
  • beautidoc
    , contributor
    Comments (109) | Send Message
    8 times, $4 billion in cash
    19 May, 05:05 PM Reply Like
  • andypochta1
    , contributor
    Comments (1046) | Send Message
    the other $15 Billion just evaporated, or never existed, except in imaginary FB share value, right doc? :)
    20 May, 12:51 AM Reply Like
  • joeycard
    , contributor
    Comments (252) | Send Message
    Good maybe I can starting seeing ADs on my FB App and maybe maybe buy something !! But no way this FB stock is worth $150B ....maybe a tenth
    19 May, 04:43 PM Reply Like
  • Brian Bobbitt
    , contributor
    Comments (1888) | Send Message
    not suprised, I like it, I see FB as a biggie one day. I mean, REAL biggie.
    Capt. Brian
    The Lost Navigator
    19 May, 04:44 PM Reply Like
  • Glenway Fripp
    , contributor
    Comments (828) | Send Message
    Hate to bug in with irrelevant news buts,as far as I am concerned, this news is HUGE and is way under reported! I consider it big enough that it gave me "insiders edge" today!



    Reason for my bias can be found in my blog:



    We shall see if this goes mainstream in the news tomorrow. Meanwhile: I say it is a strong buy signal!
    19 May, 04:48 PM Reply Like
  • Yesterdays_news
    , contributor
    Comments (1130) | Send Message
    Google dropped the ball on this one. Half the battle is exposure in the news. And this is a international ad company.
    19 May, 06:55 PM Reply Like
  • gwynfryn
    , contributor
    Comments (3886) | Send Message
    It's certainly good publicity for Publicis!
    20 May, 12:09 PM Reply Like
    , contributor
    Comments (1800) | Send Message
    The FB juggernaut and the Zuck just keep ignoring the skeptics and moving forward with increased business in many sectors.


    All positive for top & bottom line growth.


    What we are experiencing , imo, is an anomaly of an internet company becoming a highly effective and needed tech company leaving all doubters, both individual and corporate, in its wake .
    19 May, 07:37 PM Reply Like
  • bullodg74
    , contributor
    Comment (1) | Send Message
    I work with a number of ad agency CEOs and they all rave about the upside in Facebook advertising...including its mobile network and its online/offline testing. Facebook will have a blowout next two quarters and will approach $100 by end of year if market stays if yet to come.
    19 May, 08:40 PM Reply Like
  • bjavier11
    , contributor
    Comments (23) | Send Message
    Coke & P&G can take advantage of Fb international coverage. 500m s just a start. When ads succeed, prices go up tremendously, just like a 30 second commercial on Super Bowls. Fb has more dau than any Super Bowl. Fb long
    19 May, 11:02 PM Reply Like
  • Kaiserdog76
    , contributor
    Comments (163) | Send Message
    Prepare for $65 by early June. FB technically is setting up too rip higher. IMO
    20 May, 02:30 AM Reply Like
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