- Publicis (PUBGY), the world's #3 ad holding company, has struck a multi-year deal with Facebook (FB +2.1%) that involves a "co-creation of [ad] product around data, video and images, including core Facebook and Instagram."
- AdAge reports the deal is worth $500M, and notes it's "easily the largest yet between an agency holding company and a tech company." Publicis' clients (through its holding companies) include major brands such as Coca-Cola, P&G, and Verizon.
- Facebook ad VP Carolyn Everson states the deal is "the first time we have all of the different elements that will allow clients to reach a significant scale of 100 million people a day in the U.S. and [specific] audiences within the 100 million." It was only two weeks ago that Facebook rolled out advanced audience data tools for advertisers.
- Instagram announced its first major ad agency deal in March - a $100M tie-up with former Publicis merger partner Omnicom.