Ford's F-150 the talk of Detroit

|About: Ford Motor Company (F)|By:, SA News Editor

Top Ford (F -0.5%) exec Joe Hinrichs tells Automotive News the transition by the automaker to aluminum with its F-150 line is about more than just fuel economy savings.

He notes the loss of 700 pounds of weight will improve towing, payload capabilities, and stopping distance for drivers.

The F-150 project is one of the most closely-watched in the industry as Ford could set itself apart from peers or stumble if the new F-150 is perceived as less sturdy.

Chrysler CEO Sergio Marchionne recently upped the ante by taking a few potshots at Ford for the use of aluminum in F-150s which brought a bristling response from management at Ford.