New Happy Meal refresh at McDonald's goes astray

|About: McDonald's Corporation (MCD)|By:, SA News Editor

McDonald's (MCD -0.4%) is seeing some social media backlash after introducing a new character named Happy yesterday.

The response has ranged from confusion to derision.

Happy was unveiled as part of the company's refresh of its Happy Meal menu which includes a low-fat yogurt option.

What to watch: Taco Bell has been hammering McDonald's in marketing campaigns aimed at the young breakfast crowd. Based on the early response, Happy isn't going to make Mickey D's any edgier, although channel checks also indicate Taco Bell's breakfast traffic has only been moderate.