- Facebook's (FB -1.3%) news feed video ads, launched in the U.S. in March following delays, will be arriving soon in the U.K., France, Germany, Japan, Brazil, Canada, and Australia.
- Sheryl Sandberg cautioned last month not to expect big 2014 sales for the 15-second ads, which automatically play without audio (a user has to click/tap on an ad for sound). Facebook, nervous about upsetting users, is taking a conservative approach to video ads - only a limited number of advertisers will initially offer them in the new markets.
- But with the company reportedly charging advertisers six or even figures per day for large-scale campaigns, and TV advertisers steadily becoming more comfortable with online video, video ads have the potential to be a $1B+ long-term opportunity. NBC was recently signed up as a client.
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Yesterday: Facebook strikes ad deal with Publicis