Facebook bringing video ads to 7 more markets

Facebook's (FB -1.3%) news feed video ads, launched in the U.S. in March following delays, will be arriving soon in the U.K., France, Germany, Japan, Brazil, Canada, and Australia.

Sheryl Sandberg cautioned last month not to expect big 2014 sales for the 15-second ads, which automatically play without audio (a user has to click/tap on an ad for sound). Facebook, nervous about upsetting users, is taking a conservative approach to video ads - only a limited number of advertisers will initially offer them in the new markets.

But with the company reportedly charging advertisers six or even figures per day for large-scale campaigns, and TV advertisers steadily becoming more comfortable with online video, video ads have the potential to be a $1B+ long-term opportunity. NBC was recently signed up as a client.

Yesterday: Facebook strikes ad deal with Publicis

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Comments (8)
  • monfrere
    , contributor
    Comments (719) | Send Message
    These all feel big, but they are barely material given FB size. "potential to be a $1B+ long term opportunity" is not that exciting for a company valued at $150B.
    20 May 2014, 01:21 PM Reply Like
  • gwynfryn
    , contributor
    Comments (6546) | Send Message
    No, but it's pretty decent for a company of FB's real worth!
    21 May 2014, 05:08 AM Reply Like
  • Justin Hohn
    , contributor
    Comments (730) | Send Message
    Even if it was the CERTAINTY of a $1B deal, it's not huge for a $150B company.


    Never mind the major speculation required to get to that $1B.
    20 May 2014, 03:04 PM Reply Like
  • Scott Ryan
    , contributor
    Comments (570) | Send Message
    The video ads will bring in billions ultimately.


    Nevertheless, the real billions have no even begun to be tapped with regard to ad revenue for FB.


    A $50 billion annual segment for Facebook to dominate may be in the works.


    "An Industry Facebook Is Poised to Revolutionize"
    20 May 2014, 03:29 PM Reply Like
  • Brian Bobbitt
    , contributor
    Comments (2087) | Send Message
    The new screamer. HOLD and BUY FB
    20 May 2014, 07:59 PM Reply Like
  • gwynfryn
    , contributor
    Comments (6546) | Send Message
    "six or even figures"? I guess they are keeping odd figures for the future; is that "no" so, Scott? As for the video ads, I find the news leaves me underwhelmed!
    21 May 2014, 05:12 AM Reply Like
  • JosephCortes
    , contributor
    Comments (1605) | Send Message
    Time is running out to grab a few more stocks of FB at these low prices. I forecast $87.58 by late July. (maybe sooner).
    22 May 2014, 08:23 AM Reply Like
  • all on board
    , contributor
    Comments (258) | Send Message
    $80.00 by July
    24 May 2014, 01:00 PM Reply Like
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