Sheryl Sandberg cautioned last month not to expect big 2014 sales for the 15-second ads, which automatically play without audio (a user has to click/tap on an ad for sound). Facebook, nervous about upsetting users, is taking a conservative approach to video ads - only a limited number of advertisers will initially offer them in the new markets.
But with the company reportedly charging advertisers six or even figures per day for large-scale campaigns, and TV advertisers steadily becoming more comfortable with online video, video ads have the potential to be a $1B+ long-term opportunity. NBC was recently signed up as a client.
Yesterday: Facebook strikes ad deal with Publicis