WSJ: Yahoo near deal for streaming software/services firm RayV

|By:, SA News Editor

RayV offers a cloud-based platform for encoding, delivering, and monetizing professional-grade Web/mobile video. The company asserts its proprietary congestion control tech (adapts to network conditions) allows it to outperform YouTube and Netflix.

The WSJ reports Yahoo (YHOO) is "close to finalizing" an acquisition of RayV, and notes its technology could bolster Yahoo's video-streaming infrastructure.

Yahoo has struck multiple high-profile deals to expand its professional video inventory (a priority of Marissa Mayer's), and is also reportedly looking to poach top YouTube talent. At the same time, the company has been thwarted in its efforts to acquire Hulu and Dailymotion.

The WSJ reported in March Yahoo was in preliminary talks to buy leading video syndication platform NDN.