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Studios play chess with superhero tentpoles

  • Warner Bros. (TWX) has set a title for its Batman meets Superman movie which begins filming this month - deciding to call the highly-anticipated film Batman V. Superman: Dawn of Justice.
  • Some media analysts think Warner execs missed a golden opportunity by letting Disney (DIS) getting the jump on them with it launching the Avengers franchise before Justice League films could roll out. The studio preferred to set the back stories as opposef to Disney's strategy of launching stand-alones off the tentpole.
  • The second Avengers film premieres on May 1, 2015 - while Batman V. Superman: Dawn of Justice is slated for a May 6, 2016 release.
  • Related: When superheroes collide
Comments (4)
  • Patent News
    , contributor
    Comments (1321) | Send Message
     
    sounds dumb and boring
    21 May, 02:56 PM Reply Like
  • jackooo
    , contributor
    Comments (1505) | Send Message
     
    should sell well to the Obama voters!!
    21 May, 04:10 PM Reply Like
  • duhaus
    , contributor
    Comments (320) | Send Message
     
    @jackoff
    Aren't you a little old to be that childish ?
    21 May, 09:16 PM Reply Like
  • dadismymom
    , contributor
    Comment (1) | Send Message
     
    grate tipo, seeking alfa
    21 May, 05:51 PM Reply Like
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