Adidas preps for World Cup

|By:, SA News Editor

Adidas (ADDYY) thinks the World Cup this summer will give it a sales lift.

The German company forecasts sales growth of 6% to 8% for the year including close to €2B ($2.73B) from soccer sales.

A media war room will be set up in Brazil to blitz social media outlets with World Cup-related Adidas tie-ins.