- An early analysis from SearchEngine Journal on the impact of Google's Panda 4.0 search algorithm update (just went live) suggests RetailMeNot's (SALE -8.1%) traffic has fallen by ~1/3. Other major sites/platforms such as eBay, Ask.com, and Yellowpages.com are also hard-hit.
- With RetailMeNot's online coupon/promo code platform and its merchant partners depending heavily on Google traffic, investors are responding harshly.
- Jefferies is quick to defend the company: The firm argues search algorithm changes "[happen] all the time," and expects RetailMeNot "will be fine" after it readjusts its SEO practices.
RetailMeNot -8.1%; report points to Google traffic loss
From other sites
at CNBC.com (Dec 16, 2014)
at CNBC.com (Nov 6, 2014)
at CNBC.com (Nov 3, 2014)
at CNBC.com (Oct 22, 2014)
at CNBC.com (Aug 30, 2014)
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