RetailMeNot -8.1%; report points to Google traffic loss

|By:, SA News Editor

An early analysis from SearchEngine Journal on the impact of Google's Panda 4.0 search algorithm update (just went live) suggests RetailMeNot's (SALE -8.1%) traffic has fallen by ~1/3. Other major sites/platforms such as eBay, Ask.com, and Yellowpages.com are also hard-hit.

With RetailMeNot's online coupon/promo code platform and its merchant partners depending heavily on Google traffic, investors are responding harshly.

Jefferies is quick to defend the company: The firm argues search algorithm changes "[happen] all the time," and expects RetailMeNot "will be fine" after it readjusts its SEO practices.