Jamba hits the accelerator on juicing plan

Jamba (JMBA +3.9%) is rapidly accelerating the rollout of its fresh-juice initiative in order to stay ahead of rivals - in particular Evolution Fresh (SBUX).

The company says 500 locations will have the fresh juice platform in place by June 2 and all stores will be covered by 2015.

Consumer response has been very positive to Jamba's juicing pilot program, with participating stores showing a 3%-4% lift to their comp. Execs with Jamba are convinced they are catching a wave early.

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Comments (1)
  • CoffeGunsAndMoney
    , contributor
    Comments (234) | Send Message
    Have you been to a Jamba Juice lately...no customers.
    Have you been to a Starbucks...lines out the door.
    You should sell.
    22 May 2014, 09:19 PM Reply Like
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