- Jamba (JMBA +3.9%) is rapidly accelerating the rollout of its fresh-juice initiative in order to stay ahead of rivals - in particular Evolution Fresh (SBUX).
- The company says 500 locations will have the fresh juice platform in place by June 2 and all stores will be covered by 2015.
- Consumer response has been very positive to Jamba's juicing pilot program, with participating stores showing a 3%-4% lift to their comp. Execs with Jamba are convinced they are catching a wave early.
Jamba hits the accelerator on juicing plan
From other sites
at Zacks.com (Mar 17, 2015)
at Benzinga.com (Jan 13, 2015)
at Benzinga.com (Jan 8, 2015)
at MarketWatch.com (Dec 31, 2014)
at CNBC.com (Dec 8, 2014)
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