RetailMeNot responds to Google traffic report; shares now -20%


Following a SearchEngine Journal analysis suggesting RetailMeNot's (SALE -20%) Google traffic has fallen ~33% after an algorithm change, the company states it's "too early to judge" the impact of Google's move.

It also notes many of its ~600K digital coupons/promo codes aren't currently monetized, thus making traffic an imperfect gauge of revenue.

However, on a more worrying note, RetailMeNot admits it "has experienced some shift in rankings and traffic," even as its Google traffic continues growing Y/Y. No change is being made to guidance for now.

Shares have added to their losses since the statement, and are near the day's lows.

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