Costco (COST +1.2%) sacrificed margins - which fell 30 bps, more than expected - to keep its...

|About: Costco Wholesale Corporation (COST)|By:, SA News Editor

Costco (COST +1.2%) sacrificed margins - which fell 30 bps, more than expected - to keep its growth engine humming in its FQ2, and investors like the decision. Costco raised its membership fee for the first time in five years, but mostly tried to hold prices down. Citi believes "price investments during the quarter resulted in market share gains and stronger topline growth."