The content shuffle picks up

|By:, SA News Editor

Starz (STRZA) has dropped content from Sony Animation (SNE), according to analysis from Janney Capital.

The initiative could lead to a savings of up to $35M a year as the company looks to grow through original programming and less expensive niche shows.

At least one Sony Animation title, Cloudy with a Chance of Meatballs 2, is currently available on Netflix (NFLX) in what could be an important development for the streaming service.

Netflix has built a broad array of content for the younger demographic as part of its long-term growth strategy. On top of titles from Pixar, Disney, and DreamWorks - a deal with Sony gives the company a formidable stream of content aimed for children.