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Starbucks toys with La Boulange concept

May 27, 2014 11:26 AM ETStarbucks Corporation (SBUX) StockSBUXBy: Clark Schultz, SA News Editor1 Comment
  • Starbucks (SBUX +2%) will open the doors to a fast-casual La Boulange restaurant in Los Angeles on June 12.
  • The company already runs several La Boulange restaurants in San Francisco with early reviews largely positive.
  • The outlet in L.A. will serve standard La Boulange fare until 7:00 p.m. after which time the menu will include croissant burgers, wine, and cocktails.
  • The company hasn't been specific about the direction of the La Boulange brand. "You will see us experiment with La Boulange through various brand extensions," teases one Starbucks exec.

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