- Starbucks (SBUX +2%) will open the doors to a fast-casual La Boulange restaurant in Los Angeles on June 12.
- The company already runs several La Boulange restaurants in San Francisco with early reviews largely positive.
- The outlet in L.A. will serve standard La Boulange fare until 7:00 p.m. after which time the menu will include croissant burgers, wine, and cocktails.
- The company hasn't been specific about the direction of the La Boulange brand. "You will see us experiment with La Boulange through various brand extensions," teases one Starbucks exec.