Ebix (EBIX +1%) has bought Healthcare Magic, owner of a medical advisory site that allows users to ask questions to a network of 15K+ doctors. The company is paying in $6M in cash and up to $12.5M in future earn-outs.
Healthcare Magic averages 130 queries/hour, supports lab report/picture attachments for questions, and charges for its service on both a per-usage and subscription basis. It also offers a B2B service to employers; clients include Vodafone and HSBC.
Ebix says it plans to offer Healthcare Magic's services to hospital clients to enable private networks and involving doctors and patients, and says it'll eventually launch a "cloud-based global medical treatment exchange for patients and healthcare providers with integrated phone and video based calling services."