Trying to shake its pricey image, Starbucks (SBUX) will unveil instant coffee Via, available...


Trying to shake its pricey image, Starbucks (SBUX) will unveil instant coffee Via, available starting next month. The coffee will be up against well-established competitors like Nestle's (NSRGY.PK) Nescafe and Kraft's (KFT) Sanka. (previously)

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  • Mick Weinstein
    , contributor
    Comments (103) | Send Message
     
    I agree with Todd on this one - just don't see how it works:
    seekingalpha.com/artic...
    17 Feb 2009, 06:51 AM Reply Like
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