SolarCity partners with Groupon

Groupon (GRPN -3.6%) is offering a promotion through which a $400 discount is provided for SolarCity (SCTY -1.3%) electricity services to new customers for $1.

The deal follows tie-ups between SolarCity and Best Buy/Home Depot through which SolarCity's services are promoted at retail stores.

Groupon, hungry to find ways to diversify, notes the SolarCity promo is its "first national deal in the solar category," and is part of a "growing collection of home and auto services deals."

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Comments (4)
  • Badgold
    , contributor
    Comments (202) | Send Message
    WTF? Discount through Groupon = completely desperate.
    28 May 2014, 01:13 PM Reply Like
  • The Old Currency
    , contributor
    Comments (546) | Send Message
    Some people would call that market penetration also.
    28 May 2014, 02:55 PM Reply Like
  • videomagik
    , contributor
    Comments (59) | Send Message
    One mans desperation is another man's innovation. change is good. Solar is the future, here to stay and grow. 70% of Germanys electricity is provided by alternative energy. Fossil fuel and coal will fade back into the world of the dinosaurs RIP.
    28 May 2014, 02:09 PM Reply Like
  • cmnsnse
    , contributor
    Comments (878) | Send Message
    You really don't get it... This is viral marketing to a target consumer. The same person looking for discount massages, pedicures, dinning, and vacations, etc... Is the same person that is looking for discounts on utility bills and if it's better for the environment and their kids, and no fuss/muss, then A LOT will sign up and find out more... EXACTLY what Solarcity is aiming to do here... First contact with the most likely people to purchase lease/ppa... This is high value customer acquisition folks... Already 250+ thus far on the first day... And I wonder how many will want the $1000 off on green carrier ac unit too...


    Brilliant customer acquisition strategy only solarcity's competition can dream about... They are two steps ahead of everyone... Just watch what happens during the Greenberg interview on cnbc and you'll know what I'm taking about... Pure brilliance, Solarcity... Well done
    28 May 2014, 08:44 PM Reply Like
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