- General Mills (GIS +0.1%) will become one of the first major cereal producers to leap into the protein craze with Cheerios Protein.
- The new product will be loaded with more than 3x the protein of a traditional breakfast cereal.
- Kellogg (K +0.2%) already has a Special K variety with protein available at stores.
- The big pictures: Cereal sales in the U.S. have suffered with ready-to-eat options and yogurt taking market share in the daypart.
From other sites
at 4-traders.com (Mon, 7:06AM)
at Zacks.com (Mar 19, 2015)
at WhoTrades.com (Mar 18, 2015)
at CNBC.com (Mar 18, 2015)
at Zacks.com (Mar 18, 2015)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs