Target to talk prices

Target (TGT -0.6%) plans to drive home with consumers its affordable level of pricing after losing momentum while the focus strayed to fashion and food initiatives.

This holiday season, Target advertised prices on TV ads for the first time in a decade.

Analysts expect marketing to steer toward a value-oriented message.

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Comments (1)
  • 25540633
    , contributor
    Comments (157) | Send Message
    Management seems like is heading to the right direction and make changes aggressively.
    28 May 2014, 01:38 PM Reply Like
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