A chart from trade association NAA drives home the existential crisis facing the newspaper industry. After peaking above $60B in the late '90s, the industry's print ad revenue has fallen to roughly $20B, and shows no sign of stabilizing. Notes Derek Anderson: "The U.S. newspaper industry was built to support $50 billion to $60 billion in total advertising with the kind of staffs that a $50 billion industry can abide." Paywall advocate Warren Buffett probably agrees.
A chart from trade association NAA drives home the existential crisis facing the newspaper...
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