Seeking Alpha

NPD: Digital movie sales becoming a bigger factor

  • Consumers are rapidly adapting to purchasing movies through digital channels, according to NPD.
  • The growth rate for the electronic sell-through of movies is triple of that for TV EST.
  • The exclusive early release window for some digital titles appears to be helping to boost demand and awareness.
  • The trend is encouraging for studios (DIS, LGF, SNE, VIAB, TWX, FOXA, VIA, CMCSA) looking to capture some of the lost revenue from the lower demand for DVDs.
  • Movie theater operators (CKEC, CNK, RGC, MCS, RDI, AMC, DCIN) might look at the development differently with their revenue share mix tilted higher the longer movies stay in a theater.
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