Starwood Hotels & Resorts eyes rapid growth of Chinese urban travel

Starwood Hotels & Resorts (HOT) will shift strategy to meet the demand of a growing influx of Chinese urban travelers.

Chinese travelers are forecast to take 1.7B trips per year by 2030, up from a current level of 500M.

The company has a personalized Chinese travel program and call center in place. More luxury hotels catering to Chinese travelers are also planned.

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