- Facebook (FB +0.2%) is buying Pryte, a Finnish startup that allows carriers to offer cheap, short-term mobile data packages covering popular individual apps. Terms are undisclosed.
- Both Facebook proper and WhatsApp have been trying to strike deals with foreign carriers to provide subsidized access to their services; the latter has arguably made more progress than the former.
- In April, WhatsApp launched a €10 ($14) prepaid SIM card in partnership with Germany's E-Plus that provided unlimited access to its services (no data charges).
- A big chunk of the mobile messaging leader's base is in emerging markets where a piecemeal approach to mobile data services could go over well with cost-sensitive consumers.
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