7-day ratings window could lift network revenue

TV networks (TWX, AMCX, VIA, CMCSA, FOXA, DIS) could get a boost as advertisers weigh letting loose of the 3-day window of counting ad views to move to a broader 7-day window which falls more in line with viewer habits.

CBS (CBS -1.1%) COO Joseph Ianniello estimates the shift could present the company a "9-digit opportunity" as ratings on hit shows are lifted dramatically. Bernstein Research puts the benefit in the tens of millions.

Webcast of CBS at the Bank of America Merrill Lynch Global Telecom and Media Conference

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs