- Canaccord Genuity warns that buying shares of Nike (NYSE:NKE) in anticipation of a World Cup rally is a risky proposition.
- Over the last six World Cups, Nike has typically peaked in the months ahead of the global event before settling back during the tournament.
- Volatility in Nike trading during the soccer-frenzied months has also been sky-high.
- Analyst Camilo Lyon recommends investors look for a buying opportunity well-after the FIFA World Cup Trophy has been lifted.