Seeking Alpha

Diageo looks to grow online sales in China

  • Diageo (DEO -0.5%) plans to take up a bigger presence online in China after governments crackdowns have cut into sales through other channels.
  • The company will set up a storefront on Alibaba among other online moves.
  • The big picture: Online alcohol sales rose over 10X during the last three years to top 7.3B yuan. Liquor companies think the staggering growth can be sustained for a few more years.
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